Eva Mendes Drops Hollywood To Build Her Cleaning Empire | Forbes from ava lube Watch Video

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✓ Published: 03-Jun-2024

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Eva Mendes put Hollywood on hold a decade ago to raise a family with Ryan Gosling. Now the 50-year-old actress is reemerging as a cleaning-supplies entrepreneur, and dishes on why doing dishes is her happy place. <br/><br/>To get to this blissful place in her life—where she spends most evenings finding happiness over the kitchen sink in her Southern California home, where she lives with 43-year-old actor Ryan Gosling and their two daughters—took years of hard work, a gene she says she got from her Cuban immigrant mother. From the time Mendes was a little girl, her mom would explain that freedom is when you make your own money.<br/><br/>Since performing in her last movie, 2014’s “Lost River,” Mendes has become a mother, fashion designer, children’s book author and the co-owner of a successful home cleaning goods startup, Skura Style. After taking an ownership stake in 2022, Mendes has helped Skura—which was founded in 2017 by Linda Sawyer and Alison Matz—expand its marketing reach and has even dabbled in product design. Forbes estimates the business brought in $7 million in revenue last year and is on track for $20 million in 2024.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/lifestyle/<br/><br/>0:00 Introduction<br/>0:31 “Freedom is Making Your Own Money”<br/>1:59 Becoming an Actress<br/>3:13 Hollywood: Expectation vs. Reality<br/>5:14 Business Isn’t Personal<br/>6:10 Working With Ryan Gosling<br/>6:41 Eva’s Most Challenging Role<br/>8:10 Taking a Break from Hollywood<br/>10:08 Motherhood is Creativity<br/>11:19 Joining Skura Style<br/>14:01 The Female Founder Space<br/>15:44 What Makes Skura Style Special<br/>18:20 Eva’s Newest Role: Co-Owner<br/>19:26 Eva Mendes X Skura Style Collection<br/>22:00 What’s Next for Skura Style<br/>23:20 Eva’s Legacy<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.