Lamps Plus Connects In-Store Experience with Omnichannel Personalization | Certona from customer Watch Video
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Description: As the nation's largest lighting retailer carrying more than 60,000 designs in lighting, home furnishings and décor, Lamps Plus is dedicated to creating seamless omnichannel experiences.nnTo ensure shoppers' online experience was emulated in the store, Lamps Plus focused on personalizing the website. After the retail team saw significant results, including increased on-site engagement, time on site, conversions, and conversion rates, they expanded their individualization strategy to the rest of
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